LEGO® Serious Play®

What LEGO® Serious Play® method really means?

The LEGO® Serious Play® method is a facilitated meeting, communication and problem-solving process in which participants are led through a series of questions, probing deeper and deeper into the subject. Participants build their individual 3D LEGO® models in response to the facilitator's questions using specially selected LEGO® elements. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision-making.

Why use LEGO® Serious Play® method?

The LEGO® Serious Play® method is a technique, which improves group problem solving. By utilising visual, auditory and kinesthetic senses, the method invites participants to learn and listen, and it provides all participants with an equal voice. The method provides a shared language regardless of culture or position.


By using the LEGO® Serious Play® materials and methodology you will explore the relationships and connections between organisations’ people and their world, observe both internal and external dynamics, explore various hypothetical scenarios, and gain awareness of the existing possibilities.


The LEGO® Serious Play® methodology will guide you into a free and honest dialogue. Tangible constructions allow groups to have conversations that flow without the fear of treading on personal feelings. Participants will experience that the real issues are addressed, and ultimately they will be able to see things through the eyes of your colleagues – and have them view the picture through theirs.

Early this year we held a workshop with The Nordic Business Forum team, to enhance learnings from the chosen world class speeches and turn them into concrete development actions for their organization. Take a look of our LEGO® Serious Play® -workshop video or learn more about our customized workshops for The Nordic Business Forum 2020.

How to put LEGO® Serious Play® method in to use?

During a facilitated workshop you will be building models with LEGO® bricks, giving them meaning through story-making, and playing out various possible scenarios – a process which deepens understanding, sharpens insight, and socially "bonds" together the group as it "plays" together.

The LEGO® Serious Play® is particularly beneficial in:

  • Agile strategy development 

  • Analysis of operative environment

  • Future scenario work

  • Team and organizational culture development

  • Development of multi-stakeholder co-operation 

Benefits of using LEGO® Serious Play® method?

Especially when used on a regular basis, teams learn to listen and communicate more openly, to engage their imagination more in problem solving, and to approach their work with increased confidence, commitment and insight.


The use of LEGO® Serious Play® method enables groups to take a speedy shortcut to the core of issues. The bricks work as a catalyst – and when used for building metaphors, they trigger processes that groups were previously unaware of.

The use of LEGO® Serious Play® method helps teams to build a strong commitment to shared goals.

Contact us, we are happy to explore together how LEGO® Serious Play® could fit your need.

We'd love to hear your thoughts!

Sinikalliontie 11, 02630 Espoo, Finland

  • Xpedio
  • Xpedio
  • Mirjami Sipponen-Damonte